End-to-End Brand Development for a New Audit Firm
McMullen Audits was a new venture requiring a foundational visual identity that conveyed trust, professionalism, and expertise from its launch. I was responsible for developing the complete brand identity, starting with the creation of a distinctive new logo.
The project included defining the core brand guidelines and visual language and designing essential business collateral, including professional business cards. This foundational work established a cohesive, credible, and authoritative brand image across all initial touchpoints.
Key Deliverables:
- Brand Identity: Logo design and visual language creation.
- Software Proficiency: Affinity Designer
- Print Collateral: Design of professional business cards.
- Focus: Establishing credibility and authority for a new service-based business.
Following the establishment of the core brand, I designed and built the complete corporate website for McMullen Audits (https://www.mcmaudits.com.au). The site was engineered with a focus on clear information architecture and user experience (UX) to efficiently present complex auditing services.
The development ensured the platform was fully responsive and served as the central digital hub for the business, integrating the new brand identity seamlessly. The primary goal was to create an authoritative online presence that drove client inquiries and simplified service engagement.
Key Deliverables:
- Website Development: Full site design, build, and launch.
- Software Proficiency: WordPress, Affinity Designer and Affinity Photo.
- User Experience (UX): Clear navigation and content presentation.
- Focus: Lead generation, digital authority, and seamless brand integration.
SEE THE RESULTS
Business Cards
Modern logo and business designs.
Website Design
Digital Platform Development for Professional Services
TRANSFORM YOUR IDEAS INTO STUNNING VISUALS NOW!
Reach out and let’s discuss your graphic design needs today.