Technical Corporate Website Development and Operational Efficiency
EMC’s visual identity had not been updated for two decades. I led the crucial project to modernise their corporate brand, ensuring the image reflected their current technical authority. This involved designing a special 20-year anniversary logo to commemorate this significant milestone.
I also developed new professional business cards to update their core print collateral, establishing a contemporary and credible look for all client communication. The project was the foundation for a complete brand refresh.
Key Deliverables:
- Brand Modernisation: Updated visual identity after 20 years.
- Software Proficiency: Affinity Designer
- Brand Design: 20-year anniversary logo and professional business cards.
- Focus: Credibility, modernisation, and honouring brand longevity.
Building on the newly established visual identity, I was responsible for the full design and development of a new corporate website (www.emcalibrations.com), replacing an outdated digital platform.
The website’s core purpose was to showcase EMC’s complex calibration services and appeal effectively to new clients through a modern and professional digital appearance. I engineered a robust, easily navigable platform that enhanced technical communication. Crucially, I also engaged in process improvement workthat focused on the refinement of the business’s internal procedures to enhance overall operational efficiency and consistency.
Key Deliverables:
- Focus: Modernization, client acquisition, and operational excellence.
- Website Replacement: Full design, build, and implementation of a modern replacement platform.
- Software Proficiency: WordPress, Affinity Designer and Affinity Photo.
- Targeted Communication: Structured content for presenting complex technical services.
- Strategic Contribution: Refinement of business procedures for operational efficiency.
SEE THE RESULTS
Business Cards
Modern logo and business designs.
Extra Brand Merchandise
Thank you card, and form design, social media content creation and engagement monitoring.
TRANSFORM YOUR IDEAS INTO STUNNING VISUALS NOW!
Reach out and let’s discuss your graphic design needs today.